Healthy snack

A Snack That Is Mostly Just Fish and Salt

Read the label on most protein snacks and the list runs to twenty ingredients. Ours runs to three. Here is what that looks like in practice

Candy Bites (Trout Fish Jerky) - Smoke It Fish

Three ingredients, not twenty

Our labels read: fish, sea salt, spices. That is the whole list

No preservatives, no dyes, no sweeteners doing the work the fish should be doing. The flavour comes from wood smoke and time, which is slower and more expensive than the alternative — and the reason the ingredient list stays short

The simplest one

Tanned Salmon (Slightly Salted)

Salmon, salt, smoke. Nothing else at all. If you want to know what our approach tastes like without anything in the way, start here

$27

Protein you can carry

Salty Bites (Trout Jerky)

Sealed, portable and it does not need a fridge for the afternoon — the reason it ends up in gym bags and glove compartments. Trout, salt, smoke

$35

The oily one

Mackerel Melt (Skumbriya)

Mackerel is one of the oilier fish, which is exactly why people seek it out — and why it tastes richer than anything lean. Good on bread, better on its own

$29

A small amount goes far

Rainbow Pearls (Trout Roe)

Roe is intense enough that a spoonful is a serving. Useful when you want something that feels like a treat but is not a bowl of anything

$38

Being straight with you

Two honest notes, because we would rather you heard them from us

  • It is salty. Salt is how fish has been preserved for as long as people have preserved fish, and ours is no exception. If you are watching sodium, this is worth knowing before you order.
  • It is not a health product. It is food we make the way we think food should be made. The short ingredient list is a consequence of that, not a claim about what it will do for you

Try a few

A set is the easiest way to find the one you will actually keep buying

See everything

Common questions

What is actually in it?

Fish, sea salt and natural spices, smoked over real wood chips. Some items have more — our Candy Bites are glazed with honey, and a few of the squid products contain soy. The full list is always on the package

Do you use liquid smoke?

No. Everything is smoked over alder, applewood or hickory chips. Liquid smoke is a flavouring applied to the surface — it is faster and cheaper, and it is not what we do

Are there allergens?

All our fish products contain fish, and the squid and mussels contain molluscs. There is honey in the Candy Bites and soy in some of the marinades. We are a small facility, so cross-contact is always possible — check the package before your first bite